BA (Hons) in Marketing

OverviewCourse OutlineEntry RequirementsFees & PaymentHow to Apply

Awarding Body


The main objectives of this programme is the provision of a comprehensive educational framework covering the requirements and operation of all aspects of the marketing and sales  functions in business organisations, and the major changes taking place in their theory and practice.  An important aim of this programme is to provide for students a solid foundation of knowledge and skills to enable them to become effective marketing professionals in this changing environment.

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

Another important dimension of the programme is the international one. With growing internationalisation within business it is essential that best practice internationally is recognised and incorporated in an appropriate way into degree programmes such as this.

Who is the course for?

The BA (Honours) in Marketing prepares students for a career as a marketing professional.  The programme provides a comprehensive education in the analytical skills required in the business and in a range of marketing and sales practices.  The role of the marketing professional is placed within the broader business context that is delivered through a range of business relevant modules.

Protection of Enrolled Learners

Independent College has approval to offer students learner protection insurance. Learner Protection insurance is only in place when each student receives their Insurance Policy.’ Each learner should ensure that they receive a Learner Protection Insurance Policy in their name. Learner Protection insurance is provided by O’Driscoll O’Neil and underwritten by Hiscox Insurance Company Limited. The learner protection policy provides for a refund of fees as specified in the 2012 Act. In some circumstances, it may be possible for a learner to transfer to a similar programme in another provider. In such circumstances, the learner may opt to receive the cost of an alternative similar academic programme. Transfer to another programme is always only a second option. The learner protection insurance policy is governed by s. 65(4)(b) of the 2012 Act.’

Stage One:

  • Business Law
  • Introduction to Financial Accounting
  • Economics
  • Business Organisation and Management
  • Principles of Marketing
  • Introduction to ICT
  • Applied ICT for Marketing


Stage Two:

  • Sales Management
  • Digital Marketing
  • Market Research
  • Innovation Management
  • Human Resource Management
  • Management and Accounting
  • Business Information Management & Databases


Stage Three:

  • Services Marketing and Management
  • Integrated Marketing Communications
  • Business Strategy
  • International Marketing
  • Contemporary Marketing Strategies
  • Business Project


Stage 1

The Stage 1 Programme is designed to provide the foundations and “building blocks” for the entire programme. Business and environmental context is extremely important for all participants in a business degree programme, be it specialist or general. This stage provides that context with exposure to general management, marketing, and business law. The Principles of Marketing module in particular provides a strong foundation course in marketing, and provides context for a number of more specialised treatments later in the programme. In addition, the important areas of economics, business information systems, and financial accounting are included.

 Stage 2

The main characteristic of Stage 2 is that we move into the more specialised aspects of sales and marketing.

Four of the six modules deal directly with themes of consuming interest and relevance to the marketing community. These look largely at operational issues, and digital marketing in particular deals with the transformation in marketing resulting from developments in information technology. In addition, the importance of creativity and innovation is reflected in the inclusion of a module on Innovation Management in this stage.

A strong Market Research module in Stage 2 has substantial educational and practical value, particularly as early preparation for the Business Projects in Stage 3, should students opt for this rather than the work placement.

Stage 3

In this final stage, the other specialised areas of Services Marketing and Management, Integrated Marketing Communications and Marketing Management are dealt with. In addition, some general but extremely important business content is included in this stage. The Business Strategy course is intended to provide an integrative view of all of the business material covered in the programme, including, of course, the marketing material.

The business project is likely to involve case study research, external interviewing or sourcing of data in the professional environment, or other techniques covered in the Stage 2 Market Research module. The presentation of the Business Project is designed to provide a firm and secure demonstration of the achievement of the required Honours degree academic standards.


Students are required to achieve a minimum of Grade H5 at higher level in two subjects and four O6s in ordinary level subjects (to include Maths and a language). Mature applicants are welcome and do not need to meet these requirements.

English language level equivalent to 6.0 IELTS or equivalent score for students where English is not the applicants mother tongue

 International students interested in enrolling on the September 2019 intake, the following information needs to be submitted to the College:

  1. Copy of transcript of results from previous business course with ECTS credits
  2. Completion of Independent College Dublin application form
  3. Copy of applicant’s passport
  4. Copy of GNIB card if already resident in Ireland
  5. Copies of any other previous academic qualifications
  6. Copy of English certificate – IELTS score of 6.0 or equivalent test is required

Start Date

September 2019

The annual tuition fee for the upcoming September 2019 academic year is €4,400 for domestic based students already located in Ireland or the European Union.

The annual tuition fee is €6,300 for Non EU based students.

Not currently accepting admissions. Please contact us for further information.

Contact Details

The Admissions Office:
Phone: +353 (01­) 8773 925