What is the course about?
Digital media is ever evolving and is major part in not only a consumers’ life but in day to day business. Your ability to engage on these forums can be the defining factor in success or failure …for your business or your personal development.This course explains how to use and engage with the different platforms to deliver content more effectively.
This 8 week certificate course will focus on a blend of both practical and theoretical core concepts within social media marketing such as content marketing, consumer behaviour, platform analysis and approaches to social media strategies and metrics. The course will prepare students to navigate the social media landscape within the wider context of digital marketing. By the end of this module, students will be able to assess the social media landscape and have the tools to plan both a strategic and tactical social media marketing plan.
Who Should Attend?
There are no academic prerequisites for this course and it caters towards a wide audience. This course will suit people who find it increasingly necessary to be both familiar with various communication technologies and to understand how to use them for advantage in a commercial context. You will learn how to grow and engage a community around your offering and keep your brand consistent and clear through all the channels.
This professional development course will be delivered live online via Zoom by two options –
1. Taught one evening per week over 8 weeks for 2.5 hours from 6.00-8.30pm starting on Tuesday 15th September 2020.
2. Taught over 2 weeks for 2.5 hours every evening from 6.00-8.30pm starting on Tuesday 15th September 2020.
A professional certificate course covering practical and theoretical aspects of the various communication platforms, Facebook, Instagram, YouTube, LinkedIn and Pinterest etc. It provides the understanding necessary to navigate and use the various platforms to communicate directly to a target audience.
Marketing Concepts and The Marketing Perspective
Platform Analysis – You Tube, Twitter, Instagram & Facebook
Understanding Facebook Ads
CMS WordPress Design and Implementation
SEO, SEM, PPC
Content Marketing & Narrative Storytelling
Strategies for Inbound Marketing
This certificate course is provided and accredited by Independent College Dublin and is primarily based on an adapted level 7 QQI approved undergraduate module.
Learn from our Leading Practitioner
Dr. Daniel O’Sullivan. Ed.D. M.Sc. M.B.A is Programme Leader for our BA in Marketing.
You can also contact the Admissions Office: